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THE PRACTICE WELL-BEING CLINIC

PYRMONT, SYDNEY

The Practice offers a unique and holistic approach to health in Beauty Therapy, Complementary Medicine, Counselling and Nutrition under one roof. This is a student lead clinic offering the latest approach and techniques at affordable prices. Formally the Think Well-being Center re-branded into The Practice Well-being Center part of the Torrens University and Think Education Group, has recently invested in a complete re-branding of its operations nationally. The re-branding message is driven by ‘finding your balance’ which is geometrically expressed in simple shapes balancing on top of each other, comprised of a pastel palette.

The re-branding was the catalyst for the renovation of The Practice’s tenancy in Pyrmont, and it was also the main driver behind the spatial planning and design aesthetic of the renovation. I abstractly interpreted the branding of balancing shapes, and the palette colours into the

architecture of the rooms, and the built-in joinery. The challenge was to use the pastel palette without making it feel too infantile, while also representing the Practice as a clinical setting while also representing the students which operate in the space and have it reflect their vibrancy.

The pastel colour palette and branding has been matured and grounded with natural materials, such as blonde to medium timbers, stones and textured concretes to create a visual balance and harmony. Branded touch-points have been created in the dispensary, making it a more visual and transparent experience within the tenancy, as a differentiating brand experience from it’s competitors.

Project

Live Brief

Job Type

Tenancy Renovation

Year

2020

Software

SketchUp

Enscape

V-Ray

Adobe Photoshop

Adobe Lightroom

Adobe InDesign

VISUALISATION HIGHLIGHTS

THE PRACTICE

VIEW FULL VISUALISATION SET

SITE LOCATION

PYRMONT, SYDNEY

Located at 235 Pyrmont Street opposite Darling Harbour, on the corner of Allen Street and Pyrmont Street. The building is heritage listed is immediately accessible and is a short walk to buses, light rail, and Town Hall Station. 3 minute undercover walk to Harbourside precinct with 40+ cafes, restaurants, shops.

Towards the end of the CBD and as stated easily accessible by foot and public transport, The Practice Wellbeing center has a large catchment area of potential clients it can draw from and service.

CONCEPT

DESIGN PHILOSOPHY

PASTEL GEOMETRIC
RE-BRANDING

JAPANESE ZEN PHILOSOPHY

GROUNDING
MATERIALITY

The geometric and pastel re-branding focused on finding balance provides an exciting and contemporary design aesthetic that will be implemented subtly and abstractly into the interior design of The Practice.

The design aesthetic and philosophy of Japanese Yen will be used in key touch-point areas of the interior design, to provide a calm and grounding energy to slow down the observer and encase them with a sense of comfort and warmth.

Grounding, textured and earthy materials will be harmoniously integrated into the interior design to create a sense of unpretentious refinement, quality, and craftsmanship.