ASMR Hotel encapsulated the recent Autonomous Sensory Meridian Response phenomenon which has become popular primarily through YouTube. The design of the ASMR Hotel reception and lobby envelops guests in a calming and subconsciously expansive aura using colour, space and nature. The colour palette reflects both nature and the transcendental meditation experience by bringing the 2019 forecast colour ranges of Repair and Wholeself together to calm visitors and immerse them in pure geometric form and the unpretentious refinement of the Hotel Lobby.

​The main entrance of the ASMR Hotel relies on a carefully selected harmony of Dulux Colours – Sailing Safari leading into refreshing Sea Creature, which is then liberated by Pinkham, like the transcendental meditation experience, guiding the travellers from the dark into the light as they are drawn down the corridor to the reception desk. The spaciousness of Pinkham is grounded by the earthy New Life green covering the reception which anchors the observer. The corridor leading up to reception balances